Email Subject line:
Hey YOU, open up!
That’s the message you want your email subject line to communicate. Because at the end of the day, if people don’t open your emails, then they certainly can’t click on the links inside and buy your products or read your awesome content.
As you might have guessed, writing compelling email subject lines is VERY important to your success online.
Keep in mind that this is coming from a guy who used to write emails with subject lines like “April Newsletter” way back in the day. I’ve learned a lot since then, and I want you to avoid the mistakes I made.
So with the year in full spring, I thought you would find it helpful if I gave you a full recap of the most successful email subject lines from my online health and fitness business from this past year.
The List
What follows are the 93 best email subject lines of 2016, in descending order from most opens to least opens.
These email subject lines are mostly from broadcast emails to my entire list or a large segment of it. Usually, with more segmented emails we see open rates that are much higher.
Also note that since my main health list is several hundred thousand people, a GREAT open rate for us is anything hovering around 20%.
To help you make sense of each email headline, I’ve included context where applicable.
1. Get a FREE jar of premium organic coconut oil (first 1,000 only)
2. The BEST cardio to lose weight
3. How to beat sugar addiction | why you crave salty foods | Are smoothies healthy?
4. The 14 BEST ab exercises (I dare you to try #13)
5. Hey, it’s Carey (Yuri’s Assistant)
6. Is peanut butter SAFE? (does it make you fat?)
7. The 8 WORST breakfast foods (avoid these)
8. The 4 Worst “Healthy” Snacks (and what to eat instead)
9. Are probiotics actually good for you?
10. Even this famous doctor was a victim…
11. 10 habits of successful people (done before 9am)
12. The Ugly Hidden Truth About Calcium
13. One of my favorite 5 minute meals (perfect for Summer)…
14. Do THIS before bed to feel happier
15. The #1 cause of a slow metabolism
16. 2 NEW recipes for you (#2 is my favorite – yum)
17. The SECRET to getting the results you deserve
18. Shockingly simple and delicious french onion soup (only 3 ingredients)
19. Meet the “Perfect Painkiller” SPICE That Also Fights Inflammation (plus how to absorb it 20x better)
20. 14.2 pounds gone in just 1 week (here’s how)
21. How to create healthy eating habits that stick (free step-by-step plan)
22. The most DANGEROUS ab exercises (#8 will kill your spine)
23. Do this. Burn 983% more fat (seriously)
24. How to STOP Sugar Addiction
25. The WORST exercise for women over 35 (avoid this)
26. 2-Minute Morning “Miracle” Routine?
27. Healthy brownies? (recipe inside)
28. [PDF] My 1-day beach body fix
29. best cardio machine?
30. The CHEAPEST “diet” on the planet (do this once a week)
31. 11 ways to sleep like a baby tonight (without pills)
32. You’re likely DEFICIENT in this one mineral…
33. The at-home secret fix for optimal health
34. SCARY facts about the foods you’re eating (new research)
35. AVOID this #1 thyroid-killing exercise (especially if you have Hashimoto’s)
36. 5 Delicious Ways to Eat More Vegetables
37. 7 tasty and quick healthy recipes — which do you want to enjoy today?
38. want to join me in Toronto? (business workshop)
39. Free gifts from Yuri (as promised)
40. The Truth About Sitting and Your Health (And What to Do)
41. 5 “tricks” to ENJOY vegetables (seriously)
42. 19 Important Alkaline Foods Your Body’s Craving
43. The Healthiest Breakfast Cereal Yet (try it today)
44. Have you seen this AMAZING movie?
45. 19 Healthy Dessert Recipes So Good You’ll Think They’re Bad
47. Eat THIS healthy breakfast food for faster fat loss (and fewer cravings)
48. 7 Shocking LIES That Will Ruin Your Health
49. The 9 BEST Flat Belly Foods (eat these daily)
50. The 5 Healthiest Alternatives to Milk
51. 7 most nutritious vegetables | 12 ways to enjoy greens | drink this to look & feel younger
52. Are Smoothies Really Healthy?
53. The WORST fat loss exercise for women? (quiz)
54. Which of these 2 ab exercises is a waste of time?
55. Brand NEW just for you (and it’s FREE)
56. The ignored “health savior” that ends disease (and weight gain)
57. 9 Healthy Midnight Snacks You Can Enjoy Guilt-Free
58. The 8 Worst Breakfast Foods to Eat in the Morning (Stop Eating These)
59. WOMEN: discover your #1 metabolism killer
60. Why DIETING will make you FATTER
61. Are you a SLOW burner?
61. I call him Jesus
62. What NASA’s “hidden agenda” can tell you about your health
63. What Are YOU REALLY Hungry For?
64. I’m doing this for YOU
65. FOR MEN: This 30-Second Quiz Shows You The BEST Way To Build Muscle
66. Fix this ONE problem for better overall health
67. An inspirational story to start your week
6. Easiest Black Bean Brownies EVER! (and super healthy)
69. 4 Ways to Manipulate Your Diet to “See Your Abs”
70. How to crush ANY goal (quickly)
71. The #1 Cause of Back Pain (and how to FIX it)
72. The scary TRUTH about “cleansing”
73. 3 Best Natural Cures for Constipation
74. The 7 stages of DISEASE (which are you currently in?)
75. Eating FAT makes you THIN?
76. This “Prehistoric Disease” Robs Life Energy
77. Struggling to lose weight this year? This is why…
78.The 4 worst “healthy” snacks (never eat these)
81. Fwd: Ashley dropped 59 lbs by dropping these 2 health foods
82. Is your body AGING faster than it should? Answer inside.
83. The at-home secret fix for optimal health
84. #1 muscle that eliminates joint and back pain, anxiety and looking fat
85. NEW way to get great abs (special forces training secret)
86. 4 reasons to NEVER do this workout (especially if you’re a woman)
87. This man lived with monks. Now he’s EXPOSING their secrets!
88. I this toxic substance on your kitchen counter?
89. This exercise cools fattening inflammation (and boosts metabolism)…
90. These 4 proven “lifestyle hacks” transform your body
91. Chocolate Fudge That’s Actually Good For You 🙂
92. A personal invitation from Yuri (time sensitive)
There you have a few proven email subject lines that work (at least for us).
In case you’re wondering, the 2 ingredients for a successful email subject line are CURIOSITY and BENEFIT. Knowing that, go back through the list and see if you can see how these 2 elements are infused in most of our winning subject lines.
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